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Revenge story of Ratan Tata Sir by his Success
We lost our Gem Ratan Tata Sir on 9 October 2024 but he lives in our memory as provocation. Ratan Tata unmarried, had no children, and didn’t name a successor at Tata Trusts.
Noel’s appointment is of significance as Tata Trusts owns 66 of Tata Sons, the holding company of various enterprises under the Tata brand which is further than 150 times old.
The saga of the two iconic brands Jaguar and Land Rover ending up in the Tata stable started with a personality that Ratan Tata couldn’t absorb. Way back in 1998, the artificial legend had unveiled his long cherished dream design, Tata Indica– India’s first hatchback with a diesel machine. But the response was slow and Tata Motors nearly decided to exit its bus business within a time of its launch. US machine major Ford was the perfect prospect. The company agreed to a meeting demand from Ford Motors. officers of the US company came to Bombay House for exchanges in 1999.
Family Tree of Ratan Tata Sir
During those exchanges at the Tata headquarters, the American company showed interest in acquiring the business. What passed when Ratan Tata met Ford’s top functionary? To take the deal forward, Ratan Tata flew down to Detroit to meet Bill Ford also the chairman of Ford. The three-hour meeting didn’t go well. The American businessman was condescending, and” lowered” the Indian businessman, said someone who attended the meeting.” You don’t know anything, why did you start the passenger machine division at each,” the officers of Ford told their guests and spoke about doing a Favour to the Indian company by buying out the latter’s business. The deal fell.
The team decided to return to India directly after the meeting, which the man present described as” humiliating”. On the 90-minute flight taking them back to New York, a bedimmed Ratan Tata spoke truly numerous words. The mortifying experience only made Ratan Tata more concentrated on his pretensions. He decided not to sell the unit and what followed was a classic illustration of a failure-turned success story. How did Ratan Tata take revenge on Ford? Nine times subsequently, Ford was on the point of ruin as a result of the great recession in 2008.
Ratan Tata offered to buy two iconic brands in the Ford portfolio—Land Rover and Jaguar. The- cash deal of USD 2.3 billion was closed in June 2008 and Ford chairman Bill Ford thanked Tata, saying,” You are doing us a big favor by buying JLR’, it ended as Pravin Kadle, part of the team that traveled with Ratan Tata to the US in 1999, had reported during the public event in 2015.
Post-acquisition, the Tata Group has scripted one of the most fabulous reversals in the machine sedulity and has been suitable to place the marquee British brands as redoubtable realities in the fiercely competitive global bus request. Indeed as Tata Motors has come a long way and gained request share in India, it continues to earn a significant part of its earnings from the JLR. moment, JLR is the backbone of Tata Motors.
These are landmark moments for all of us at Tata Motors Ratan Tata after deal” This is a major moment for all of us at Tata Motors. Jaguar and Land Rover are two iconic British brands with global growth eventuality. We look forward to completely supporting the Jaguar Land Rover team to realize their competitive eventuality. Jaguar Land Rover will save their distinct individualities and continue with the separate business plans.
We appreciate the significant improvement in the performance of the two brands and look forward to this trend continuing in the times ahead. It’s our intention to work nearly to support the Jaguar Land Rover team in erecting the success and pre-eminence of the two brands,” Ratan Tata had said after the deal.
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